TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the service announced that it now features over 1 billion content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a global release. This shift aligns with a rise in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A significant portion of this material is classified as low-quality AI content, a term for inferior, bulk-generated content that is often nonsensical or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, including AI artwork to informative clips, and we aim to provide users the power to adjust the amount of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its network identified as artificially created. Overall, in excess of 100 million media items are uploaded to the app every day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be in a position to reduce or increase the level of artificial media they see by using the topic control feature in the platform and picking the AI content topic. Other topics that can already be controlled under the filter cover current affairs, fashion, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies mandate creators to label “realistic” artificially created content, and it bans malicious deepfakes of celebrities or emergencies. Any believable AI video that is without a tag can be taken down under its community policies.
In addition, the app will from now on add an “AI-made” watermark to content made using its own AI tools, or identified by an cross-platform project for recognizing artificial media. This step is aimed to stop users from trying to bypass the labeling process.
AI Literacy Programs
The platform is furthermore launching a $2m AI literacy fund for experts and groups to produce learning resources about responsible artificial intelligence. This program will support non-profit groups specializing in training computer science.
Platform Protection
TikTok has defended its safety measures, following debate over proposals to cut jobs for a large number of safety staff in the United Kingdom. It is planning to reduce hundreds of positions in its user protection team in London, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive explained that people-led review would still have a role, but automated tools can protect employees by removing the most harmful content before it is viewed by humans. The platform reported a 76% decrease in disturbing and violent content handled by safety staff over the past year due to the use of its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
